ETC is now 100% Employee Owned

As ETC approaches its 50th anniversary, it enters a new period of growth. This was demonstrated at a company meeting on February 20. After CEO, Dick Titus, discussed upcoming corporate goals, member of the Board of Directors and son of Fred Foster, James Foster announced that ETC has expanded its employee stock option program, making […]

3LR at the BSC awards 2024

3LR lighting attending the 2024 BSC awards evening held at The Royal Lancaster Hotel, London with brand partner Sumolight GmbH. Matt Lloyd MD was in awe of the filmmaking talent in the room who were all winners in his eyes at a sensational sparkling event in London, which is a pre-cursor to the BSC expo […]

3LR Lighting adds SUMOLIGHT to partner portfolio

UK – 3LR Lighting has announced the addition of Germany-based film and television lighting brand SUMOLIGHT to its portfolio of leading lighting brands. As a specialist lighting consultancy serving architectural, entertainment, maritime, broadcast and film markets, 3LR offers wide-ranging expertise, based on its broad experience of lighting system design and control. In doing this, it […]

Getting to grips with virtual production

Sony has joined the ranks of technology companies offering virtual production space in the UK. Based at Pinewood Studios in Buckinghamshire, and opening on May 16, the company’s Digital Media Production Centre (DMPC) is the first virtual production studio in the UK to include the company’s Crystal LED technology. The aim of the new studio […]

Mo-Sys Deploys Revolutionary Lighting Solutions for Virtual Production

Mo-Sys Engineering joined forces once again with 3LR Lighting and Bendac to showcase the latest in ICVFX final pixel virtual production at the Media Production & Technology Show 2023. Mo-Sys is synonymous with industry leading precision camera tracking for Virtual Production, and showcased the latest version of its StarTracker technology, StarTracker Max. StarTracker Max delivers real […]

3LR Lighting and 3LR Design form 3LR Group

UK – A newly-formed entity, 3LR Group, will combine the operations of 3LR Lighting in the UK and 3LR Design in the USA into a multi-faceted international service provider. Announced by co-founders Josh Allen and Matt Lloyd, the new Group will encompass both these distinct but complementary businesses under a single umbrella. At the same time, […]

Budget friendly LED upgrade with Source 4WRD Color II

ETC has sold millions of Source Four incandescent fixtures over the past 30 years. In many cases, these fixtures are still running strong and revered as the workhorses of their school auditoriums, houses of worship, and theatres. When it comes to upgrading from incandescent to LED, throwing out fixtures that are still in good working […]

ETC expands ArcSystem Navis line with Sidekick driver

ETC introduces Navis 100 Sidekick, a local LED driver compatible with ArcSystem Navis 100 luminaires. With this addition to the Navis line, specifiers now have even more installation options. Debuted in 2020, Navis luminaires deliver pristine light and a modular design. The new Navis Sidekick attaches to Navis 100 fixed white or Fade to Warm […]

Another great collaboration

A fantastic opportunity to collaborate with some great industry leads in the field of Virtual Production – shot over two days with most of the grading done in pre-vis rather than post, the fos4 fixtures contributed to the swift work workflow on set and assisting with the ‘live visual’ that the DoP (Dave Tree) and […]

ETC’s fos/4 Panel and Fresnel fixtures a perfect fit for WarnerMedia upfronts

Upfronts are the biggest television event you’ve never heard of. Held in spring, they allow networks to promote their upcoming new fall lineups and convince companies to buy advertising. Each event is generally held live, with splashy guest stars and big production elements designed to impress. COVID shutdowns disrupted them last year, but WarnerMedia was […]