ELVIS EVOLUTION is a walk-though immersive experience that offers a multi-sensory journey through Elvis’ rags to riches story from country boy to musical icon. The different set pieces include three themed bars, a 1960s diner as well as the studio in which the famous ’68 Comeback Special’ was filmed. In terms of 3LR’s involvement, we were first approached back in the summer of 2024. 3LR’s Director of Special Projects Simon Needle comments: “When we were first contacted, Layered Reality were in the process of taking over what was essentially an empty car park which they wanted to transform into an ambitious immersive experience that celebrated the life and music of Elvis. We were approached to manage, design and install all electrical and data infrastructure across all Technical and Public areas, including F&B and the Kitchen. As you’d expect, the entire experience is fuelled by the technical disciplines of lighting, audio, video, F&B and automation so we had to ensure we designed a system that could facilitate all of these”.

As part of our brief, we had to work closely with each of the creative teams involved; who were bringing in their own equipment and vision and who all had a long list of power and data requirements. Simon explains: “As with any project of this size and ambition, the creative design(s) evolved constantly throughout the building process; something we had to adapt to and take into consideration. Our role was very collaborative and required constant coordination with all of the various creative disciplines and stakeholders.